AI tools will empower writers, not replace them.

Hope for human-written words

Words will pour from pens. Keyboards will click. Novels, poems, letters, blogs, songs, and sermons will abound. The C-suite might swoon for AI-generated junk, but words born in the hidden places of the heart will always find their way to light. And they’ll always be better than anything an algorithm can concoct. That’s a fact.

And yet…

AI as a tool, not a replacement

AI is nothing short of a technological marvel. The possibilities for the written word are more exciting than ever. Writers have always loved tools: dictionaries, thesauruses, encyclopedias, word processors, grammar checkers—the list goes on. With AI, these traditional aids are being reimagined. A new age of digital writing software is upon us.

Breaking creative barriers

Unfortunately, writers’ too often ignore or abandon their most interesting ideas and impulses. Fear, confusion, and self-censorship win the day. At Braid, we believe AI can help writers shape, organize, and polish these budding ideas to a dazzling brilliance. The best writing the world has seen is yet to come. Braid is the vehicle for its arrival.

Bigger than desktop publishing

Consider this. Desktop publishing is approaching its 40th anniversary. Before its creation, an entire industry of graphic artists—typesetters, illustrators, colorists, letterers, and darkroom technicians—designed printed media by hand. Desktop publishing eliminated roles once thought indispensable—but it also revolutionized and democratized content creation. Graphic effects that took teams weeks became as simple as opening a computer file and designing in real time. Massive disruption paved the way for the digital design ecosystem that shapes the very fabric of modern society.

A writing tool that meets you where you create

Once again, we find ourselves at an inflection point. This is where Braid steps in. Our first product, Braid Preamble, is a simple yet potent Google Chrome extension that eliminates the pain of switching between writing environments and AI platforms. It offers writers timeless tools and ready-made prompts to refine their ideas at the click of a button. Our mission is simple: Let writers write. Preamble meets you where you create—on social platforms, in emails and online docs, and across digital content tools.

The future of AI and writing

This is just the beginning. We’re building tools that empower writers to tap into their creativity with greater ease, making every idea clearer, more vibrant, and more distinctly their own. Braid is for writers—for visionaries with minds full of moving images and swirling sentences.

Let writers write. That’s our promise, and we will never compromise.